The 2012 International Consumer Electronics Show returns to Las Vegas, Nevada, on Tuesday, January 10, and the tech trade show is bringing with it expectations of UltraBooks as it did with Tablets Last year.
Just As 2011 was the year of Tablets, year 2012will be the year of UltraBooks Specially Apple’s MacBook Air.
Ultrabooks are defined as notebooks that are extremely light and thin, at less than 0.8 inches in thickness. While ultrabooks employ a full PC operating system like Microsoft Windows, they also add features now commonly found in media tablets, such as instant-on activation, always-connected wireless links, solid state drives and battery lives that are longer than eight hours on a single charge. Ultrabooks are targeted to be priced at less than $1,000, although most of the early models are more expensive.
Though there are other UltraBooks also in this competition, but What will matter is the Price war. MacBook air’s prices are quiet low as compared to its competitors. Information Week says:
“And price matters, particularly given the current economic climate. A recent IDC report on ultrabooks observes, “Global economic conditions have restrained consumer discretionary spending in many areas, including electronics. Consumers may not perceive incremental value from an Ultrabook-class PC in proportion to the premium price, especially as ‘good enough’ computing options cost less than half than those of an Ultrabook PC.”
In USA, Mac sales have grown faster than PC sales. The Sales have grown from 8% (in may) to 28%.
Right now MacBook Air supplies almost one-third of Apple notebook sales and is expected to grow even more in 2012.
Ultrabooks will represent 43 percent of global notebook PC shipments in 2015, up from 2 percent in 2011 and 13 percent in 2012. Following their first year of shipments in 2011, Ultrabook penetration of the notebook market will increase rapidly, rising to 28 percent in 2013 and to 38 percent in 2014.
So we can conclude that This Year would be UltraBook year with no doubt. I mean Apple’s MacBook Air :-D