All You Need To Know About Pinterest


21st century saw a new kind of revolution which was oriented towards globalization or more precisely to say to stay connected to your long lost friends. Yes you guessed it right it is “THE SOCIAL NETWORKING REVOLUTION”. The developers of these sites would have never thought that they will find so much likeness with the users. Facebook, Twitter, Google+ are a few websites to name. Pinterest is also a social networking site with an altogether new concept. Fairly new website (launched in 2010) as the name of the site Pinterest is made up of Pin and Interest so it is a pin board style photo sharing website which allows it users to create as well as manage images based in a theme. Themes can be based upon an event, interests even hobbies, etc. Users can browse through other pin boards for images and can “re-pin” them on their own pin board or they can also like the photos/images if they do not want to re-pin.

Also Read: 15 Extensions For Chrome To Make Browsing Productive

History of Pinterest

It was developed by Ben Silbermann, Paul Sciarra, and Evan Sharp in the year 2010. But it did not gain much popularity until the launch of iPhone app in March 2011 which brought in more than expected downloads.

  1.  In August 2011, Times magazine, listed Pinterest in its article, about “50 best Websites of 2011”. At the same time i.e. in August 2011 iPad app was launched. By September 2011, Pinterest mobile was launched for non Apple users.
  2. In December 2011 the site was listed in top 10 largest social networking services provider in the magazine Hitwise, with 11 million total visitors per week. By January 2012 the company was named as the best new startup by the magazine TechChurch. On 23 March 2012, Pinterest led up an updated of its terms of service which aimed at eliminating the policy which gave it the right to sell the users’ content. These terms were effective from April 6, 2012.
  3.  In October 2012, Pinterest announced a new feature which allowed its users to report other users for negative and offensive activity or block other users if they are not willing to allow them to view their content. Pinterest said they want to keep this community “positive and respectful”. Also in October 2012, Pinterest launched business accounts which allowed the businesses men to either convert their existing personal accounts into business accounts, or start from scratch.

Features Of Pinterest

Pinterest users can upload, save, sort and manage images, which are known as pins, and other media like videos through collections known as” pin boards”. It is a personalized media platform, where the users’ content and the content of other users can be browsed on the main page. Users now can save individual pins to one of their own pin boards using the “Pin It” option. These pin boards are organized based on a central topic or theme like cars, food, travel, etc.

Also Read: Future Of Social Networking Websites

Images which are present outside of Pinterest are similarly uploaded to a pin board via the Pin It” option.

On the main page of the Pinterest a “pin feed” appears, which displays the chronological activity from the Pinterest boards which a user follows;. When the user is browsing for new boards and relevant pins of interest, the user can visit a “Tastemakers” page which gives recommendation of pin boards with content similar to previous pins saved by a user.

For Pinterest users, there are currently four main sections to browse which are: – everything, videos, popular, and gifts.

Pinterest Terminology

  1. A “board” is the place where the user’s pins are located. A users can have several boards for different interests.
  2. A “pin” is an image which has either been uploaded or has been linked from a website.
  3. Once the user had created boards and had added pins, other users can now “repin”, meaning that the user can “pin” other user’s image to their board as well.
  4. The user can also link the Pinterest account to the Facebook or Twitter account i.e. an account can also be created and accessed by linking Pinterest account to a Facebook or Twitter profile. When a user re-posts or “re-pins” an image to their own board, they will have the option of notifying their Facebook and Twitter followers. This feature is managed on the settings page. Other users can click on these pins or images to see from which board the image is pinned in, which user pinned the image previously, from where the original pin is from, and who has liked, commented, or repinned the image.
  5. Pinterest also allows businesses to create pages which are aimed at promoting their businesses online. Such pages serve as a “virtual storefront” for their catalog. This is quite beneficial the users spent less time on viewing the company’s online profile and choosing to browse the company’s pinboard for the products it offers. Further studies have proved that Pinterest is more effective driving sales than other forms of social media. In 2013, Pinterest introduced a new tool which is known as ‘Rich Pins’, solely to enhance the customer experience when they are browsing through pins made by companies.

How To Use Pinterest?

Pinboards can be used by teachers to plan lessons. They can pin sites for later reference. Students can pin and organize sources and can work together on projects.

It is also majorly used by bloggers to get traffic for their websites and blogs. We will write a tutorial on how to get traffic on your website through pinterest.

Pinterest is a growing website catering to an altogether new form of social interactions through sharing images of common interest. Its’ increasing popularity can be guessed when Ann Romney and First Lady Michelle Obama, the wives of the candidates of 2012 US presidential election, opened their Pintrest account for reaching out to the general public.

Author: Ayushi Sirohi.