Yahoo Acquires Social Browser RockMelt

Yahoo Acquires RockMelt

Yahoo Acquires RockMelt
Yahoo Acquires RockMelt

The Social Browser RockMelt was sold to Yahoo Inc. A much needed step for the company to take a step further on its mobile and social networking growth. Though the financial details of the deal are not disclosed, but sources say that it was priced from USD 60 Million to USD 70 Million.

According to A Yahoo’s spokesman, all currently running Rockmelt will be shut down within 30 days i.e. end of this month and will be integrated to Yahoo’s media platform to “deliver content in new ways”.

Also, 32 employees from Rockmelt would also work for Yahoo’s same product now including CEO Eric Vishria, who will be the new vice president of Yahoo’s media properties and RockMelt CTO Tim Howes, who will become Vice President of engineering for Yahoo’s mobile products.

Also Read: Book Sony Xperia Z Ultra Online in India

Launched in 2010, the browser mainly focused on bringing users the ease of on-the-go social networking. The users could access twitter postings and send messages on facebook directly. Rockmelt was in the same league as of top web browsers such as Google chrome or Mozilla Firefox, but over the past years Rockmelt mainly directed its talent in developing mobile browser and applications. The apps and website focused on consuming content that streamed in tile format and sharing it with friends.

Official Yahoo Statement on the matter on their blog:

“The parallels between Yahoo! and Rockmelt are obvious: we share a common goal to help people discover the best personalized content from around the web. We can’t wait to integrate the Rockmelt technology into our platform as we work to deliver the best experiences to our users in new and exciting ways.”

Yahoo have been participating in many such deals and takeovers, Out of total 21 acquisitions the biggest deal till now from yahoo was with Tumblr in May worth USD 1.1 Billion. Yahoo being one of the most visited sites has been going down the graph on revenue basis as advertisers flock to other ventures like Facebook or Google. Hopefully, this take over is going to bring the graph up for Yahoo’s mobile efforts, according to sources, an area of increased interest for Yahoo under CEO Marissa Mayer’s regime.

Author: Gurjappan Singh